Sound is not enough: Advising your business on reaching 466 million deaf customers worldwide
Netflix recently announced in their blog, An Update on Captioning for Our Members:
“In mid December, we reached our captioning goal for 2011, when more than 80% of the hours streamed in the US were of content with captions or subtitles available. Thanks to hard work from our captioning team, we made significant strides from 40% in June and 60% in September.”
Recently YouTube went a step ahead in accessibility support to implement new captioning features as discussed in their recent blogpost, “Captions for all: more options for your viewing and reading pleasure.”
YouTube is well known and respected for supporting captions in their online player since 2006 and providing simple tools to add captions. There’s another online video player by Vimeo that is also very popular, but at this time, unfortunately, does not support captions.
Want to expand your audience and ROI?
Sound is not enough
Discover how to reach the audience:
– Debunked myths about deafness.
– Personal and professional insights.
– Quality captioning and communication access.