Learn the science and art of creating captions and transcripts that are accurate and readable.
Captions and transcripts are more than just words on a screen. They combine science (accuracy) and art (readability) to provide a complete and enjoyable viewing experience.
Accuracy ensures the words are correct, while readability ensures the captions are properly formatted, easy to follow, and visually accessible to everyone — especially deaf viewers who rely 100% on text to understand spoken content.
Just as publishing a book requires both a skilled editor and a talented designer, creating quality captions and transcripts requires attention to both correctness and presentation.
Accuracy alone is not enough — poor formatting can make captions and transcripts frustrating or even impossible to follow.
Why this workshop matters
Bad captions are not better than no captions. Auto-generated text, poor formatting, lack of color contrast, accessibility elements, and other readability issues can increase cognitive load, frustrate viewers, and fail to provide real accessibility.
This workshop equips you with the knowledge and hands-on skills to create captions and transcripts that are both technically correct and professionally formatted.
Workshop agenda
In this interactive session, you will:
- Hear a personal perspective : My own story as a captioning user and accessibility consultant.
- Get an introduction to media access : Accessibility considerations for media and the role captions and transcripts play.
- Master best practices for speech-to-text access : Overview of different types of captions and transcripts, with detailed guidance on video captioning and transcription best practices — balancing accuracy and readability.
- See tools in action: Live demo of captioning and transcribing a short video in YouTube and other platforms.
- Optimize captions for your platform: Q&A session to address your specific content and platform needs.
Key takeaways
By the end of this workshop, you’ll understand how to create captions and transcripts that are BOTH technically accurate and reader-friendly — ensuring that your message reaches your audience as intended.
Who should attend
This workshop is ideal for:
- Marketing and communications teams
- Video producers and editors
- Content creators
- Web and e-learning content managers
- Educators and trainers
- Accessibility and compliance officers
- Anyone responsible for providing captions or transcripts for public or internal use.
Workshop details
- Format: Virtual or in-person
- Duration: 2.5 hours
- Interactive elements: Live demonstrations and Q&A
- Skill level: No prior captioning experience required
About the instructor
Svetlana Kouznetsova is a deaf B2B accessibility consultant and seasoned speaker helping businesses and organizations improve accessibility for their disabled customers. Her specializations include captioning and transcribing best practices, deafness awareness, and digital accessibility solutions for users with various disabilities.
In this workshop, Svetlana blends the science of accuracy with the art of readability to ensure captioning is both effective and user-friendly.
Ongoing services
The workshop is just the beginning — Svetlana also provides ongoing services to ensure readability by reviewing and correcting the formatting of captions and transcripts for your projects.
Book this workshop
Contact us to schedule your Captioning and Transcribing Best Practices Workshop for your team or organization.
