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Master the Art of Captioning to Transform Your Business and Audience

Sound Is Not Enough examines how providing accommodations and resources for deaf and hard-of-hearing individuals can not only meet the needs of an underserved community but can also increase revenue.”

– The BookLife Prize

Book information

Book Details

Nonfiction; 132 pages; author – Svetlana Kouznetsova; editor – Keith Morrill; cover design – Nik.

Are you ready to revolutionize your podcast, video series, or live event?

Do you dream of expanding your audience tenfold?

Your solution lies within the art of captioning!

In the updated edition of her groundbreaking book, Sound Is Not Enough: The Art of Captioning for Universal Access, Svetlana Kouznetsova shares her extensive knowledge and unparalleled expertise on this transformative topic.

As a TEDx speaker who has demonstrated how captions can skyrocket ROI and audience reach for media creators, Svetlana will guide you on how to capture new viewers and elevate your audience to unprecedented levels of diversity.

Discover the impact of captions

With a report showing that captions increase video viewership by 80%, it’s no surprise that captioning can lead to increased audience and revenue.

However, it’s not enough to just add captions. They must also be accurate and easy to read. Captioning is an art based on the best practices.

People with good hearing can rely on their capacity to hear as a fallback if the text is poor or doesn’t make sense to them. However, for the 466 million deaf individuals worldwide, quality captioning and transcription are their sole gateway to auditory information. Poor captions cause cognitive dissonance for deaf people – in the same way it’s difficult for you to listen to poor audio. That’s why captions and transcripts need to be treated like audio, video, and lighting in terms of quality.

This book is specifically tailored for:

  • Visionary executives seeking to expand their audience and impact.
  • Forward-thinking business owners ready to unlock the potential of captions and transcripts.
  • Creative media producers aiming for broader engagement.
  • Meticulous event organizers looking to make their events accessible.
  • Passionate educators committed to inclusivity.
  • Responsible employers dedicated to diversity and accessibility.

Inside, You Will Discover:

  • Debunked myths about deaf and hard-of-hearing individuals.
  • The author’s personal experiences with deafness.
  • Many examples of quality captioning for various types of aural information enjoyable by anyone, regardless of hearing abilities.

Because sometimes, sound is not enough.

Let’s think outside the ears!

Get ready for a transformative read that will forever change how you approach accessibility and audience engagement.

Happy reading!

Book Preview

Order a copy today

Paperback (6×9 size): $37.67

Save 20% off using promo code FESTIVE20 through December 18.

The paperback version is available exclusively through the Blurb platform. It is NOT listed on Amazon.

E-Book (EPUB): $27.99

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  • The first edition has been retired from all book platforms.
  • The second edition offers the most current information.

Please be aware that this book is not listed on Amazon. Purchasing through the authorized platforms listed above is the ideal way to experience it and to support independent authors like Svetlana. Thank you for choosing to buy her book from the above mentioned platforms.

Questions or inquiries?

Do you have any questions or need further information? Don’t hesitate to contact us.

Enjoyed the book?

If you found the book valuable and want to explore customized services for your project or have Svetlana speak at your event to make your audio, video, or event more accessible, please contact us.

Looking forward to working with you!

Book Reviews

Critic’s Report

Plot/Idea: Kouznetsova cogently urges business leaders and media professionals to broaden their audience to include members of the deaf and hard-of-hearing communities by taking a few actionable steps–most notably, by including universal captioning when presenting aural information.

Prose: Kouznetsova’s prose is even and approachable. She provides a fine blend of informative blocks of writing, clear definitions of unfamiliar or frequently misunderstood terms, and bullet-pointed lists.

Originality: Sound Is Not Enough is unique in its focus on the benefits of captioning for those with hearing issues as well as individuals with learning disabilities, foreign language speakers, and more.

Character/Execution: Sound Is Not Enough examines how providing accommodations and resources for deaf and hard-of-hearing individuals can not only meet the needs of an underserved community but can also increase revenue. The author provides valuable insights into the needs of those with hearing difficulties, bringing compassion and first-hand knowledge to the topic.

The BookLife Prize

Essential reading for anyone wanting to incorporate captioning into the design of their system/service for deaf/hard-of-hearing

Sveta’s book provides a comprehensive and extremely informative overview of the challenges that deaf or hard-of-hearing people face during everyday life – at home, at work and whilst traveling. It should be essential reading for anyone who wants to provide services to, or reach out to the market of over 640 million deaf or hard-of-hearing people worldwide. Whilst the use of captioning (closed or open) is covered in detail, the book providing clear guidelines and suggestions to incorporate captioning as part of a system or service, it also focuses on the benefits that captioning brings to all users of the system or service through universal design.

– Jonathan Norris

An Innovative Solution for Improving Communication Access

As a business professional with normal hearing, this book has made me realize how much we take for granted every single day, and how much deaf and hard-of-hearing people need to work in order to get the same spontaneous information that comes so easily to people with normal hearing. Assuming that the use of Sign Language, Lipreading or sticking an interpreter in front of a room is the answer to the problem is short sighted. These methods may be useful in certain situations, but is not a good enough solution for the inclusion of deaf and hard-of-hearing people so that they may be productive in and engaged in society daily in every situation in Real-Time.

The author suggests in great detail how Universal Captioning is an innovative alternate solution to the concerns for Full Communication Access among not only deaf and hard-of-hearing people, but also how it is beneficial for everyone (eg. people with low literacy skills, foreign language learners, foreign language speakers who have a heavy accent and hard for others to understand, or for people with normal hearing who are in a noisy or restrictive environment).

This book raised my awareness and made me recognize that with the rise of Technological advances (such as the internet/texting), along with new Laws that have been put in place to support deaf and hard-of-hearing people, the only thing that remains to be improved is our Attitude toward making a difference. I think that many people ignore and/or belittle the importance of providing alternate ways to communicate. This book strives to help us understand, urges us take responsibility and use the resources necessary to provide quality captioning and communication improvement on a universal scale.

Excellent read for anybody who is trying to be inclusive, especially businesses.

– Jessica Duran

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