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Let’s Think Outside The Ears!

YouTube screenshot: A brunette in a blue dress signing in front of a slide. Captions in front of her: so captioning has became a necessity.

Check out TEDx Talk video

There are over 48 million deaf and hard of hearing people in the USA and over 466 million of them worldwide. Also, there are many millions of people who find it much easier to read text than to understand the spoken words.

People with disabilities are the largest minority group in the country and in the world. They make up 1.85 billion people. This market is larger than the population of China and EU combined! They control over $1.9 trillion in annual disposable income!

For the majority of businesses who are not aware of those numbers, their branding message and visual advertising is not reaching a significant portion of their potential market.

Audio Accessibility was founded by Svetlana (Sveta) Kouznetsova. She has been providing consulting for over 10 years to a wide variety of businesses on how they may better reach this potential client base.

As a deaf person, Sveta has had to use various alternative solutions to effectively navigate communication and information barriers throughout her life. She is a former hearing aid user, a current cochlear implant user, a native Russian speaker, a fluent ASL user, and can communicate in at least 5 languages. Hearing devices can help Sveta only with environmental sound awareness, so she relies mostly on visual access to aural information.

Captions on TV changed Sveta’s life when she was 15 years old. They played a major role in helping her master English as her third language and access aural information in the same language as a deaf person. Since then she cannot imagine her life without captioning access.

Sveta has a unique combination of professional expertise in accessibility and personal experience with deafness. It allows your business to have a greater understanding of why accessibility is critical and to learn firsthand from an experienced deaf consultant.

Many people think that deafness is a weakness, but Sveta has proven them otherwise through her consulting and international speaking.

Audio Accessibility evaluates your customer communications:

  • TV news, shows, ads,
  • audio files,
  • podcasts,
  • videos,
  • webinars,
  • events and conferences,
  • work meetings,
  • classes, workshops, training sessions,

and creates specific strategic plans to increase the reach and effectiveness of these communications to increase your customer growth.

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