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Let’s Think Outside The Ears!

YouTube screenshot: Title - How captions increase ROI and audience for media creators - Svetlana Kouznetsova - TEDxFultonStr... Background: A brunette in a blue dress signing in front of a slide. Captions: so captioning has became a necessity. Front: Video play button icon.

Check out TEDx Talk video

There are over 48 million deaf and hard of hearing people in the USA and over 466 million of them worldwide. Also, there are many millions of people who find it much easier to read English than to understand the spoken words. People with disabilities are the largest minority group in the country. They earn over $1 trillion dollars annually and have $220 billion in discretionary spending income, which is more than twice the spending power of American teenagers.

For the majority of businesses who are not aware of those numbers, their branding message and visual advertising is not reaching a significant portion of their potential market.

Audio Accessibility was founded by Svetlana (Sveta) Kouznetsova and has been providing consulting to a wide variety of businesses on how they may better reach this potential client base. Sveta has had to deal with barriers as a deaf person as well as learn to communicate not only in her native Russian but also in English. She uses voice/speechreading, writing/typing, sign language, and cued speech to communicate.

Audio Accessibility evaluates a client’s customer communications:

  • TV news, shows, ads,
  • audio files,
  • podcasts,
  • videos,
  • webinars,
  • events and conferences,
  • work meetings,
  • classes, workshops, training sessions,

and creates specific strategic plans to increase the reach and effectiveness of these communications to increase customer growth.

To learn more about the specific services you may need, contact us.

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